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Hostess Brands Company News

Mon, 24 Oct 2016 11:00:26 GMT

Buffett, Brands And Boats  -  Seeking Alpha
However, this is representative of precisely what Hostess Brands and Wal-Mart are doing with "Deep Fried Twinkies," which are being carried nationwide at Wal-Mart (exclusively for 3 months through mid-November, and then across retail nationwide).
Fri, 21 Oct 2016 20:26:22 GMT
Will Gores Holdings, Inc. Shareholders Vote For Twinkies This November?  -  Seeking Alpha
The definitive proxy statement for the Gores Holdings, Inc. acquisition of Hostess Brands was filed this morning and is now on its way to shareholders. So what's changed in the last several weeks since the last preliminary proxy statement and since I ...
Fri, 21 Oct 2016 16:13:45 GMT
Metropoulos & Co. To Invest In Utz Quality Foods  -  Vending Times
HANOVER, PA -- The private-equity firm that brought back Hostess is investing more than $146 million in a 95-year-old, family-owned snack company here. Metropoulos & Co., which brought Hostess Brands out of liquidation three years ago, is the first ...
Fri, 21 Oct 2016 15:43:04 GMT

Hostess taps Tattoo as new social media agency  -  Baking Business (registration)
KANSAS CITY — Hostess Brands L.L.C. has selected Charlotte, N.C.-based Tattoo Projects as its new social media agency of record. Tattoo Projects, which Hostess described as a “maverick advertising agency” that “prides themselves on creating daring ...
Fri, 21 Oct 2016 10:55:59 GMT

Why Hostess Brands chose Charlotte ad agency to lead social-media strategy  -  Charlotte Business Journal
"We wanted a true partner to work with and develop a strong social media presence for the Hostess brand," said Hostess Chief Marketing Officer Burke Raine in a statement. "We chose Tattoo Projects because they are a bold and energetic company that ...
Fri, 21 Oct 2016 10:07:52 GMT

Tattoo Projects wins Hostess Brands social media account after dominating Deep Fried Twinkie project  -  Charlotte Agenda
Hostess Brands has named Charlotte's Tattoo Projects their social media agency of record. I asked Buffy Kelly, president of Tattoo Projects, the dollar size of the account, but she won't tell. When I asked if the award winning ad agency was hiring to ...
Thu, 20 Oct 2016 19:55:51 GMT

Utz, Metropoulos & Co. form strategic partnership  -  Food Engineering Magazine (registration)
... Metropoulos & Co. investment, which was used to finance Utz's acquisition of Golden Flake, is the largest initial private equity transaction for a U.S. snack company since 2013, when Metropoulos and Apollo Global Management invested in Hostess Brands.
Thu, 20 Oct 2016 18:23:00 GMT

Private Equity Firm Makes $146M Investment in Pennsylvania's Utz Snack Foods  -  NBC 10 Philadelphia
... the newspaper that the combination of growth potential and heritage made Utz appealing to his firm, which focuses on expanding and reviving well-known brands. Wildest Food Crazes: Shake Shack's Roker Burger. Metropoulos brought Hostess Brands out ...
Thu, 20 Oct 2016 14:39:00 GMT
Private equity firm invests more than $146M in Utz snacks  -  WTHR
HANOVER, Pa. (AP) - A private equity firm has invested more than $146 million in Pennsylvania snack food company Utz. The Wall Street Journal reports that Metropoulos and Company announced their investment Wednesday. The Rice family, which owns ...
Thu, 20 Oct 2016 14:30:13 GMT

After Metropoulos's investment in Utz, will more acquisitions follow?  -  Food Dive
After Metropoulos helped Hostess expand back into bread and neighboring categories, the family-owned investment firm and Apollo sold their majority stake in the company to Gores Holdings Inc. in July. The two companies purchased Hostess's assets while ...